• Home
  • Research
  • Job Market Paper
  • Research Agenda
  • Teaching
  • CV
  • Contact

Strategy · Entrepreneurship · Innovation

Ndu Ugwuanyi

PhD Candidate, The Wharton School

I study strategic decision-making under uncertainty using entrepreneurial contexts.

Job Market Paper Research CV

I am a doctoral candidate in Strategy and Entrepreneurship at the Wharton School, University of Pennsylvania. My research examines strategic decision-making under uncertainty, with a particular focus on venture development, product-market learning, and the commercialization of emerging technologies.

My interest in strategy began well before graduate school. As a teenager, I helped manage a family business in a competitive market, an experience that gave me an early view of how resource constraints, competitive pressure, and judgment shape firm outcomes. Before my PhD, I co-founded a revenue-generating AI startup with engineers across Canada, the United States, and the Netherlands — an experience that deepened my interest in entrepreneurial experimentation, technology commercialization, and the practical challenges of moving from product ideas to scalable firms.

I am on the academic job market. I am especially interested in schools where I can pursue rigorous and ambitious research, contribute to high-quality teaching, and translate academic insights into practice.

Founder Notes: I occasionally send trusted, practical notes on strategy, entrepreneurship, and startups — from finding and testing ideas to getting early customers, choosing a beachhead market, and learning from real venture experiments. Subscribe.